Business Mapping
Business Mapping
How every part of your business connects — on one page.
One map found about €12,600 a year that a business didn’t need to spend. See what it found · Check your own
Why it matters
Businesses grow one tool and one person at a time. An accounting system here, a CRM there, a shared drive, a spreadsheet only one person understands. After a few years nobody can see the whole of it.
It matters most when you are growing fast, when something big is about to change — new software, a partner, a sale — or when you feel you pay too much for too many tools.
What I map
Mapping is what I have done for years in investigations: company structures, money flows, schemes, crypto. Now I use the same skill to map businesses from the inside.
A map can follow different things, depending on what you need to see:
- Tools — every platform you use: what it holds, who has access, what it costs each month, what moves between them and what gets typed in twice;
- Money — where it comes in, where it goes out, and where it leaks;
- The customer’s journey — where clients come from, where they land, the stages they pass through, and what is still done by hand;
- Something else — your suppliers, one process, one department.
A map can follow one of these, or bring several together. In every map I mark what depends on what: the one person who knows how something works, the one tool everything runs through, the supplier or client you can’t afford to lose.
I look at your tools in whatever way you are comfortable with — your people show me on screen, or I get view-only access.
A sample map
What the map shows
Every tool, who runs it, and what moves between them — by hand or automatically. The places where it breaks are numbered.
This business is invented. Real maps stay with the client.
Two depths
Basic Mapping
The map of what exists, as it really works today, with what stands out marked on it — and a register of your platforms you can keep and edit.
Full Mapping
Everything in the basic map, plus a second map: how it could look. What can be removed, automated, simplified or moved — and the plan to get there, step by step, including any migration.
One part of the business
You don’t have to map everything. If the question is about one department — marketing, sales, operations, finance — I can map that department on its own.
What you get
- The map — on one page, with what stands out marked on it;
- The register — a sheet of every platform: who uses it, what it holds, what it costs. Yours to keep and edit;
- The report — what I see on the map, in plain words, with my commentary.
It takes about three weeks from the moment I have everything I need from you. A bigger business — say ten departments and eighty tools — takes longer.
We agree the scope in a short call before anything starts. The call is free, and the fee is fixed and agreed in it.
A map you can hand over
The map is yours. It also works with the people you hire — suppliers, contractors, agencies.
Say I map how your marketing works now: where clients come from, where they land, how they are followed up and turned into sales, and which tools are involved.
You can show that map to another marketer and get a quote for exactly what you have, or ask how the system should be set up. Or you can sit down with the people already doing your marketing and look at it together: where customers should land, what to change, where the leaks are.
A quote based on the map is a quote for what you actually have.
From a real map
One business, six things it was paying for twice — or didn’t need at all. About €12,600 a year.
Each one made sense when it was added. Nobody had looked at them together.
The map paid for itself in under two months.
| Found on the map | Changed to | A year |
|---|---|---|
| A paid service passing data between tools | The tools connected directly | ≈ €1,100 |
| A separate live chat for three people | The chat built into the CRM | €1,356 |
| Video calls for five people — already included in the office package | Cancelled | €959 |
| Separate hosting for one landing page | Moved to the hosting already paid for | ≈ €370 |
| Accounting software the team couldn’t invoice from, so one person retyped every invoice | Software the team invoices from directly — it costs more, but nobody retypes invoices | ≈ €1,060 |
| Email marketing priced per contact — about €8,450 a year | A tool priced per email sent — about €720 a year | ≈ €7,730 |
| Saved | ≈ €12,600 |
Approximate figures, in euros. The business stays unnamed.
Check your own business
Tick what sounds familiar and change the numbers to yours.
It all stays in your browser — nothing is sent anywhere.
A map shows where these come from — and which ones are worth fixing first.
Enquiries
Most engagements begin with a single conversation.
The first fifteen minutes are free. I reply personally within one working day.